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1

Impact of product differentiation, marketing investments and brand equity on pricing strategies

Davcik, Nebojsa S., Sharma, Piyush

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 201 KB

english, 2015

2

What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity

Ly, Amadú, Esperança, José, Davcik, Nebojsa S.

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 322 KB

english, 2018

3

The role of brand equity in a new rebranding strategy of a private label brand

Marques, Catarina, da Silva, Rui Vinhas, Davcik, Nebojsa S., Faria, Rita Tamagnini

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 724 KB

2020

4

The use and misuse of structural equation modeling in management research

S. Davcik, Nebojsa

Journal:

Journal of Advances in Management Research

Year:

2014

Language:

english

File:

PDF, 459 KB

english, 2014

5

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Davcik, Nebojsa S., Vinhas da Silva, Rui, Hair, Joe F.

Journal:

Journal of Product & Brand Management

Year:

2015

Language:

english

File:

PDF, 435 KB

english, 2015

6

An introduction to the special issue on the past, present and future research on deliberate lookalikes

Davcik, Nebojsa S., Sharma, Piyush, Chan, Ricky, Roy, Rajat

Journal:

Journal of Product & Brand Management

Year:

2019

File:

PDF, 148 KB

2019

7

An empirical investigation of brand equity: drivers and their consequences

S. Davcik, Nebojsa

Journal:

British Food Journal

Year:

2013

Language:

english

File:

PDF, 131 KB

english, 2013

8

An Exploratory Study of Brand Success: Evidence From the Food Industry

Davčik, Nebojša St., Rundquist, Jonas

Journal:

Journal of International Food & Agribusiness Marketing

Year:

2012

Language:

english

File:

PDF, 131 KB

english, 2012

9

How Brand Oriented Dynamic Capabilities Affect Market Share Performance Output: A Resource-Based Theory Approach

Davcik, Nebojsa S., Grigoriou, Nicholas

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 651 KB

english, 2013

10

How an unequal intra-firm resources distribution affect market share

Davcik, Nebojsa, Grigoriou, Nicholas

Journal:

Marketing Intelligence & Planning

Year:

2019

Language:

english

File:

PDF, 231 KB

english, 2019

11

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

Sharma, Piyush, Davcik, Nebojsa S., Pillai, Kishore Gopalakrishna

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 508 KB

english, 2016

12

Marketing resources, performance, and competitive advantage: A review and future research directions

Davcik, Nebojsa S., Sharma, Piyush

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 295 KB

english, 2016

13

Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements

Kingshott, Russel, Sharma, Piyush, Hosie, Peter, Davcik, Nebojsa

Journal:

Asia Pacific Journal of Management

Year:

2018

Language:

english

File:

PDF, 636 KB

english, 2018

14

Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research

Davcik, Nebojsa S., da Silva, Rui Vinhas, Hair, Joseph F.

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 478 KB

english, 2013

15

Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEsâ performance

Davcik, Nebojsa S., Cardinali, Silvio, Sharma, Piyush, Cedrola, Elena

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 326 KB

2020